I like to show things in their most natural state. My job is to find the right angle, method and style to compliment the ingredients! From concept to execution, recipes and photography, keeping brand attributes in mind, I create plates that are both eccentric and stylish, not to mention edible. Moving away from hairspray practices of the 80s, I am to break the urban legend of burgers made of bath sponges. Evolving a brand takes persistence and a strong concept, and I am happy to contribute at any stages of the process.
* RECIPE WRITING & MENU PLANNING
* VISUAL CONCEPT FOR FOOD RELATED PROJECTS
* FOOD STYLING
* BOOK ILLUSTRATIONS
The "Frutation" project includes food fantasies whose essence is to play with lights, the imperfect beauty of ingredients and the dialogue between supplements and food. My co-creators photographers: are Richard Hőrich and Lili Nagy-Peti.
Together with photographer Lili Nagy-Peti, we reflect on the roles assigned to us by consumer society. The series was inspired by themes such as conscious shopping, moderation, or the presence of microplastics in drinking water.